Pi — Ho Chi Minh City
Business director × systems builder. Creative, technology, and strategy — fused into measurable impact.
Retail at scale
A 60-person flagship store — 8,000 sqm, 3,000 SKUs — running on habits instead of systems.
Rebuilt the operation around management tools that people actually use: task systems, OKRs, data-driven sourcing.
+35% team productivity. Through COVID: costs cut 60%, new revenue streams opened, targets held.
Production logistics
300 cast and crew. Five cities. One schedule that could not slip.
Led travel and accommodation for the entire production — planning, partners, and renegotiation.
Delivered on schedule, 35% under the anticipated accommodation budget — 2.5B VND saved.
Zero to live
A new agency with no operating backbone: no SOPs, no CRM, no ticketing, no funnel.
Built the machine first — operations, data, ticket management, promoter network — then ran it as partner and director.
Private events, brand partnerships, and a 1,200-attendee island music festival, delivered.
AI operations
Daily business work — communications, reporting, research, knowledge — eats the hours strategy needs.
Designed AI-powered operating systems that run the routine: drafting, analysis, CRM, and institutional memory that compounds.
Leadership time goes to decisions, not admin. The system works while I sleep — this site was built by it overnight.
AI products
Most product ideas die waiting for a team and a budget.
Use AI to design, build, and ship web-based products and platforms directly.
Working products live in days, not quarters — validated on real users, iterated fast.
I hunt market gaps and close them with systems — where creative instinct meets technology and the numbers agree.
Trained in graphic and media communication. Concepts, brands, and experiences people remember.
AI-first builder. Automation, data, and operating systems that turn one person into a team.
A decade across retail, events, F&B, and production — from flagship floors to festival grounds.
Have a gap worth closing?
phu.chau@outlook.com